Personalised supplements, health disruptor or sales tactic?

Advocates for science based health care are sounding warnings about tailored health supplement subscription services in New Zealand, saying they're not worth the money. It follows the launch of two companies in New Zealand: Vitally and Wondermins, in April. The chair of the Society for Science Based Healthcare Mark Hanna decided to test their tailored services by taking their two on-line quizzes to find out what supplements they would each recommend to him if he told them he had no health problems. Vitally recommended a $57 per month package while Wondermins recommended a $68 per month package. Neither contained the same recommended products.