Vowels
Why consumers prefer feminine brand names
7 Feb 2021
Consumers consistently prefer 'feminine' brand names to 'masculine' ones, according to a series of studies published in the Journal of Marketing by Ruth Pogacar, a professor of marketing at the… Audio
Language expert Roly Sussex: 'Expect lots more Chinese words in NZ'
10 Jun 2018
Prof Roly Sussex is intrigued by the Kiwi accent, vernacular and vocab and how it's changing. He says we can expert more Chinese words to come into Kiwi English as China becomes a dominant cultural… Audio