Audience Research

RNZ audiences

i)  Live Radio Listening 

These results relate to live radio listening in New Zealand by people aged 10 years and over, nationwide, for the year to 10 November, 2018 - the final nationwide GfK radio industry survey for the year.

Nationwide, the weekly cumulative audience for RNZ National is 603,800.

The weekly cumulative audience for RNZ Concert is 173,200 or 4.1% of the 10+ population.

The weekly cumulative audience for RNZ (National and Concert combined) is 679,500 people aged 10+ years or 16% of the NZ population. An increase of 17,100 compared to the equivalent survey last year. Many Concert listeners also listen to National.

Among all radio stations in New Zealand, RNZ National's station share of 12.1% makes it Number 1 nationwide (among people 10+).

Weekly cumulative audience figures for particular programmes on RNZ National are shown below, and relate to 'live' broadcast listening of people aged 10 years and over.

  • Morning Report (6am-9am) 457,800 listeners
  • Nine to Noon with Kathryn Ryan 311,900 listeners
  • Jesse Mulligan 1-4pm  283,500
  • The Panel with Jim Mora 4pm-5pm weekdays 233,600 listeners 
  • Checkpoint with John Campbell (5pm-6:30pm) 273,800 listeners
  • Nights with Bryan Crump  199,100 listeners 
  • Saturday Morning with Kim Hill  (Saturday 8am-12pm) 256,300  listeners 
  • Sunday Morning with Wallace Chapman  (Sunday 7am-12pm) 280,100 listeners.

Definitions: - Cumulative audience is the number of different listeners to a station over a week. 

*Station share is the percentage of all radio listening that is done to a station over a week; it takes into account the number of people listening and how long they listen. (Station shares cannot be compared with Total NZ - Commercial Survey results, as the commercial share figures are based on commercial radio stations only, whereas the shares reported here are based on listening to all radio stations.)

Source: GfK Radio Audience Measurements, All Radio Stations, Total New Zealand -  RNZ - Surveys 4/2018, All 10+, Mon-Sun 12mn-12mn, Cume and Share %.  Refer: www.gfk.com/en-nz/insights

The next set of results are available in mid April 2019.

ii)  Online Audiences

Online audiences for the RNZ websites (rnz.co.nz ant thewireless.co.nz) were as follows:

  • Average weekly users: 608,353 (up 10% year on year)
  • Average weekly sessions: 1,052,834 (up 12% year on year)

Definitions: Users are the number of different browsers.  A session includes all interactions by a user within a 30-minute time-frame.

(Source: Google Analytics, January – November 2017 vs January 2017 – November 2018)

iii)  Online Audio

In October 2018, RNZ audio had 1,946,461 unique downloads. In addition, there were 277,595 requests for on-demand audio on the RNZ website (unique events).

 

(Source: Google Analytics, internal RNZ analytics)

iv)  Attitudinal Research

From time to time RNZ conducts research to measure how its services are perceived by the general public. Latest results show:

  • Radio New Zealand is highly regarded by most New Zealanders, including non-listeners.
  • 75% of New Zealanders agree that it is important for New Zealand to have a public service broadcaster (4% disagree). The remaining people were neutral or didn't know.
  • 57% agree that RNZ provides a valuable service for New Zealanders (5% disagree). The remaining people were neutral or didn't know.

(Source: Colmar Brunton, RNZ Value Indicies Report, August 2018. The survey was fully nationwide with a sample of 2040 people aged 18 years and over.)

Performance against Charter

RNZ continues to meet the expectations of its listeners and website users.

How much do you agree or disagree that the combined services of National, Concert and the RNZ website meet RNZ's requirements to...? AGREE NEITHER agree nor disagree DISAGREE Don't Know Total
Help to keep New Zealanders informed 93% 4% 2% 1% 100%
Provide accurate news 89% 7% 3% 1% 100%
Provide programmes and content of interest to a wide cross-section of New Zealanders 86% 10% 3% 1% 100%
Provide fair and balanced information 83% 12% 4% 1% 100%
Reflect a sense of distinct New Zealand identity 82% 15% 3% 1% 100%
Provide programmes and content which balance special interest with those of wide appeal 79% 17% 2% 1% 100%
Reflect New Zealand's cultural diversity 79% 16% 4% 1% 100%
Support New Zealand music 77% 18% 4% 2% 100%
Reflect New Zealand arts and artists 75% 21% 2% 2% 100%
Reflect Maori culture and language 64% 23% 9% 4% 100%

(Source: RNZ Listeners and Users Survey, 2016, Nielsen)

 

Frequently Asked Questions (FAQ)

Why does RNZ carry out research?

It is important for RNZ to know how many people are using its services and how well they think RNZ performs against its Charter.

RNZ is a tax-payer funded public service broadcaster established under the Radio New Zealand Act.  RNZ’s Charter clearly defines the objectives to be achieved and services to be provided by the broadcaster. For example the Charter requires RNZ to commission research among a representative selection of the general public. Each year radio surveys are carried out among New Zealanders.

How are the radio surveys conducted?

In 2016 RNZ and the commercial stations came together to use one system for radio measurement in New Zealand. The Radio Broadcasters Association (RBA) has commissioned the research company GfK to run radio audience measurements in New Zealand from 2016 for five years. 

The surveys run for much of the year, and the people surveyed reflect the population distribution based on the latest Statistics New Zealand information.

Results are at various levels, for example Total New Zealand for nationwide coverage, as well as results for the three main metropolitan cities.

Respondents complete a Radio Diary (hard copy or online) in which they record their radio listening in any given quarter hour over the period of a week. They are also asked demographic questions and other questions about their media habits.

Much of the resulting information appears in Radio New Zealand’s Annual Report.

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