Measuring moods online

From Afternoons, 1:25 pm on 21 May 2019

Next week the Government will deliver what it refers to as a "Wellbeing Budget" and for one academic it presents an opportunity. AUT economist Stephanie Rossouw has been analysing the big data of New Zealander's tweets to try and measure national mood. 

She tried it out last week with a colleague in South Africa for the elections there and is looking forward to the budget and the rugby world cup as opportunities to see if online data can reflect national mood in a verifiable way. 

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