13 Jul 2019

Digital downsizing? The 'Outside' podcast

From The Podcast Hour, 12:48 pm on 13 July 2019

Instant messages, photos, entertainment, maps, games, calendars, emails, social media...even if you worry about using your smartphone too much, the idea of simply unplugging or ditching it altogether just isn't an option for most of us.

So how can we strike the right balance between our tech usage and important stuff like interacting with our family, friends and the world around us when we're not looking at a screen? It's a topic the 'Outside' podcast gets into in a new 4-part series called The Nature Cure.

Steve Jobs in 1998.

Steve Jobs in 1998. Photo: AFP / FILE

In the first episode Outside's editor Christopher Keyes speaks to digital minimalist Cal Newport, who wants us to radically reimagine our relationship with technology.

It's a lifestyle Newport calls 'digital minimalism' and it's the opposite of the impulse that makes us want to sign up to all those shiny new apps and services, in the hope that one day we might actually get value from them.

Newport told Keyes our initial “exuberance” for tech is fading as we re-balance priorities.

“So smartphones were exciting, I mean this is a really interesting piece of technology, Web 2.0 that was exciting, right? This is a new piece of technology. And whenever we have new technology enter the scene, there tends to be a period of exuberance about 10 years or so, which people just embrace lots of different things.

“I think it's telling that we're about 10 years out from the introduction of the iPhone, so as we hit this sort of magic 10 year period, the exuberance begins to wear off and we begin to become more wary about the consequences of that maximalism.”

Newport believes we naturally progress to a more realistic relationship with technology.  

“We move past that initial naive response and start thinking more critically, because people are beginning to see the trade-off. Wait a second all these things, which are sort of vaguely promising to maybe important in high tech, are very concretely keeping me away from things that I know for sure are very important, for my career, very important for my life.”

He has recently written an op ed in The New York Times saying that Steve Jobs’ vision for the iPhone is not what it has become.

“The iPhone as originally promoted, was a much more minimalist tool. Steve Jobs saw this as a way to be a better phone than had ever existed before, to be a better music player than had ever existed before, and to combine them into one object, because it seemed to him quite inelegant that you would carry, let's say an iPod next to your Nokia both in the same pocket.”

The iPhone was never intended as the time-eating monster it has become, Newport says.

“It was classic Steve Jobs, figure out what's important to people, make the experience even better. Nothing about that implied that you should look at your phone all the time, and people didn't look at their phone all the time.

When the social media giants Facebook and Twitter moved to their IPOs in the mid-noughties that things changed, he says. That’s when their focus shifted to mobile.

Outside logo (Supplied)

Outside logo (Supplied) Photo: Supplied

“The great shift that they did, and this was a brilliant business move, is that they transformed the social media experience.

“So it was no longer about you post things, your friends post things, and you read each other's posts; they shifted it from that to there is a constant incoming stream of social approval indicators.”

Those indicators were functions such as ‘like’ buttons favourites, re-tweets and auto-tags – a quite deliberate strategy to put a gaming machine in your pocket, he says.

A Silicon Valley developer, Tristan Harris, was the first to go public with the tech giants’ use of Las Vegas techniques.     

“He knew that there was research that made its way to Silicon Valley from Las Vegas, where they had found out the optimal reinforcement schedules for electronic slot machines.

“And so he famously called it a slot machine and confirmed there was a ‘slot machine in your pocket’ and made it clear that that metaphor is actually somewhat literal.

“He was really one of the first whistle blowers to come out of Silicon Valley and say, you're not using your phone so much because you're lazy, or because you're easily distractible, we are spending hundreds of millions of dollars to make sure that that's the inevitable outcome.”

'The Radically Simple Digital Diet We All Need' from the 'Outside' podcast hosted by Peter Frick-Wright and produced by Michael Roberts and Robbie Carver.

You can find the Outside Podcast on Apple Podcasts, Stitcher and wherever you get your podcasts.