1 Dec 2023

Cost of living means slow start to Christmas tree season - grower

6:25 pm on 1 December 2023
People purchasing their Christmas trees from Needle Fresh Christmas Trees in Swannanoa, Canterbury. The company has 8-10 hectares planted in rotational Monterey pines.

People queue up to buy their Christmas trees from Needle Fresh Christmas Trees in Swannanoa, Canterbury. Photo: Supplied / Andrew McAllister

Christmas tree nurseries are gearing up for the festive season with the first week of selling trees underway.

North Canterbury grower, Andrew McAllister of Needle Fresh Christmas Trees, has about 8 -10 hectares planted in rotational Monterey pines at his Swannanoa farm, with the rest grazed by sheep.

"We plant every year, we harvest every year and I think we'd have anywhere between 20 to 25,000 trees on the site, so yeah we go through quite a few thousand each season," McAllister said.

Now it it December, the McAllister family will be out selling trees daily in Christchurch's Papanui and Linwood suburbs.

It takes four years for the trees to reach their full height - and they are usually felled in the last few days of November.

"The die-hard customers have been already started coming through," he said.

But he said it was a slow start to the season, which he believed was due to the rising cost of living.

Monterey pine trees being grown at Needle Fresh Christmas Trees in Swannanoa, Canterbury.

Andrew McAllister says his love of Christmas forestry was formed during a working holiday in Europe in his 20s. Photo: Supplied / Andrew McAllister

"This season's interesting actually - it's been quite a lot quieter than normal," he said.

"After Covid, a lot of people were eager to get out and get amongst it and get some positive cheer going on.

"This season has been a slow start but I'm anticipating we'll get slammed this weekend."

The company's standard 6 - 7 foot trees were selling at around $40 - $45, but they could be sold for double that in some parts of the North Island, he said.

"We've tried to keep our trees at a fair price, compared to Auckland I think we're probably half the price.

"Back in the old days you'd buy your tree from the servo and someone's hacked it out from a plantation up the river bed or something, and it was just literally an ungroomed or non-shaped tree, but ours are all form-pruned.

"We try to grow a good tree and it's hard to get them perfect obviously."

He said they were thankful for the loyal families that came back year-after-year.

"[I was] working from Eastgate myself one day and the amount of people who'd been buying trees from us for, like, 10, 12, 13 years - they had kids with them that were now teenagers but that weren't even born when they first started buying trees from us.

"And you start to really appreciate the loyal customer relationship so we do really enjoy it. It is quite fun, and during the harvest time can be quite enjoyable. There's a good buzz, and families [are] generally in a happy space when they come out here and we try to be in the same zone."

Felled Monterey pine trees ready to be sold at Needle Fresh Christmas Trees in Swannanoa, Canterbury.

Felled Monterey pine trees ready to be sold at Needle Fresh Christmas Trees in Swannanoa, Canterbury. Photo: Supplied / Andrew McAllister

McAllister's love of Christmas forestry was formed during a working holiday in Europe in his 20s: he started out in Scotland and ended up in Denmark for around six years.

"It was my apprenticeship, if you like, I went over there with no education, left school with nothing really," he said.

"Christmas trees turned out to be one of those things I learnt overseas that stuck with me.

"I don't think anyone has a plastic tree over in Europe."

McAllister said they would be selling trees up until 23 December this year.

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