James Dobson – the founder and designer of New Zealand label Jimmy D – isn't afraid of pushing creative boundaries.
He chats candidly with Sonia Sly at his K Road home (which is above his workroom) about approaching design with a sense of humour, working with stylist King Kang Chen, life before the internet and being at home in the fashion industry.
"..you shouldn’t take it too seriously, it’s just clothes. I try and remember that when I’m freaking out about fashion week and having a meltdown" - James Dobson