It's the first rā of Te Wiki o te Reo Māori and this year's theme is Kia Kaha Te Reo Māori - making the language stronger.
Well at Tokomaru Bay Four Square in Tairāwhiti Gisborne they're doing just that, greeting customers in te reo Māori, placing te reo signs around the store, and even have a shopping list webtool where customers can translate their grocery kupu it into Māori.
Four Square Tokomaru Bay owner operator, Mike Turney, spoke to Charlie Dreaver.
