Twitter has called a halt to its new blue tick subscription in the latest reversal at the social media platform since billionaire Elon Musk bought the company.
The move came as a number of accounts impersonating big brands received the blue tick, previously a signal that the firm had verified the user as real.
In one instance, a user claiming to be drug firm Eli Lilly said "insulin was free".
The firm's shares fell four percent on Friday amid the confusion.
Musk has fired almost 4000 people, and a number of other executives have chosen to leave since.
Wedbush Securities equity research analyst Dan Ives spoke to Morning Report.
