Consumer New Zealand is not confident that Supie customers will get their money back for pre-paid subscriptions or undelivered groceries.
The online grocer entered into voluntary administration on Monday, with about 400 creditors.
Mortgage lenders, suppliers and staff will be ahead of customers in the queue for compensation.
But even Supie's 120 staff have been told not to expect pay for the last two weeks.
Consumer New Zealand chief executive John Duffy spoke to Corin Dann.
