The recently rebranded Woolworths is also revamping its loyalty programme, claiming customers will benefit from targeted ads based on information collected about them.
Everyday Rewards is replacing the old OneCard, favouring a more involved app with a digital card and personalised deals.
Consumer NZ has long criticised supermarkets for selling data collected through loyalty schemes, as well as luring shoppers into phony member-only deals.
Chief executive Jon Duffy spoke to Ingrid Hipkiss.
