Ron Parkin co-founded Genoese Pesto based in Ohau in the Horowhenua.
He grows his basil in Fiji, and has grown the business from selling a few pots a week in the 1990s to gaining over 50 percent of the market share today.
Recipes: Fresh Tomato Soup with Fresh Basil Pesto, Pesto Mash, Pesto Chicken Wings and Tuna and White Bean Pasta