28 Aug 2022

Can a Royalty Blockchain make resales fairer to the artists?

From Standing Room Only, 12:47 pm on 28 August 2022
Reuben Friend

Reuben Friend and his wife Courtney Johnston Photo: supplied

It's called The Artist's Resale Royalty Blockchain Manifesto - part artwork, part provocation and part legal document.  And it's to be launched in Wellington in October. .

The Manifesto is the creation of artist and curator Reuben Friend and neurosurgeon Reuben Johnson.  The aim is to radically transform the contemporary art market, making it fairer to those artists whose work keeps making substantial profits for owners down the track, while offering nothing to the people who actually created it..

If "blockchain" and "non-fungible tokens" are still a bit of a mystery to you, all is about to be revealed, as Reuben explains the Manifesto to Lynn Freeman..

Its release coincides with the Government's recent announcement of a 5% royalty payment, planned to be introduced late next year.   It will go to visual artists or their estates each time their work sells on the re-sale market.