14 May 2023

Was Andy Warhol the original influencer?

From Sunday Morning, 11:05 am on 14 May 2023

Andy Warhol might be best-known for his silkscreen pop art portraits – including one of Marilyn Monroe which sold in 2022 for US$195 million - but photography was his passion according to the curator of a new exhibition of his work.

Warhol made more than 60,000 photographs during his lifetime, including a series of Polaroids now owned by the Art Gallery of South Australia. Those images, along with many other artworks, have been brought together for a new exhibition at the gallery, 'Andy Warhol & Photography: A Social Media'.

Oliviero Toscani, born Milan, Italy 1942, Andy Warhol, 
1975, New York, United States of America, pigment print, 
32.0 x 46.0 cm (image), 40.0 x 50.0 cm (sheet); Public 
Engagement Fund 2021, Art Gallery of South Australia, 
Adelaide, © Oliviero Toscani

Andy Warhol, 1975, New York, United States of America, pigment print, 32.0 x 46.0 cm (image), 40.0 x 50.0 cm (sheet); Public Engagement Fund 2021, Art Gallery of South Australia, Adelaide, © Oliviero Toscani Photo: Art Gallery of South Australia

Senior curator Julie Robinson says the photographs give real insight into Warhol’s life and reinforce the importance of portraiture in his career.

“In the 60s, he was known for his pop art and it was famous movie stars, Campbell's Soup cans, etc. In the 70s, he was very much involved in studio portraiture, and this was the main part of his artistic practice, and he would do commission portraits for New York society figures and celebrities. This was really part of his way of making money out of his art, but they're fantastic portraits.”

While these formal and glamour portraits made the everyday person or the sitter look like a movie star, Robinson says Warhol loved the frankness of photography.

“He was interested in capturing candid moments, spontaneous moments, and especially for famous people who he liked to capture them in un-famous moments. Really, he was interested in people.”

Andy Warhol, born Andrew Warhola Jr. in Pittsburgh, Pennsylvania in 1928, started his working life as a commercial illustrator. By the time of his death in 1987, he was regarded as one of the most eminent artists of the 20th century with a diverse body of work that included pop art, film, painting and photography.

Robinson says Warhol was ahead of his time on many things and says his photography foreshadows modern social media.

“When you now know about his photographs, it's like his Instagram feed. What would he have been doing now if he was alive today? He would have been on everything possible, but at the same time he had that artistic eye, it wasn't just the everyday photos. I find it interesting because a lot of young people come to the exhibition and they're faced with all these images of celebrities that they've never heard of or barely know of, and yet they're really responding to the imagery. I think it is the sort of candid photographs that really resonates with them.

Julie Robinson

Julie Robinson Photo: Saul Steed

"You know, he was famous as a person, but his art was still getting a mixed sort of reception by the time he died. Since then his reputation has just gone up and up. So there's something to be said for dying making someone more famous. And today his works are still very relevant.

"Interest still surrounds him. While there are still people who know him, his memory lives on in a direct way, and his art lives on. It has very important resonances for us."