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Why consumers prefer feminine brand names
Consumers consistently prefer 'feminine' brand names to 'masculine' ones, according to a series of studies published in the Journal of Marketing by Ruth Pogacar, a professor of marketing at the… Audio
Professor Michael Baker answers your Covid-19 questions
Public health physician Professor Michael Baker has been a constant and reassuring presence on Sunday Morning throughout the Covid-19 lockdown period. He returns to answer your questions and ours… Audio
Professor Michael Baker answers your Covid-19 questions
Public health physician from the University of Otago Wellington, Professor Michael Baker has been a constant and reassuring presence on Sunday Morning throughout the Covid-19 lockdown period. He… Audio
Calling Home: Laura Taylor in Sao Paulo, Brazil
Art director Laura Taylor was on a job in Tunisia when Covid-19 took hold of the globe, and with the help of the British Embassy she was able to get back to her base in Sao Paulo. Now she is under… Audio
The Kiwi living in an Italian Covid-19 danger zone
Last week, Jackie Miller joined the show for our Calling Home segment, where she told listeners about her lifestyle in the Liguria region of Italy. Seven days later she is living in a Covid-19 danger… Audio