Fishing trips with Dad are a staple of many childhoods.
Now, Eastern Whio Link has teamed up with Tauawhi Gisborne to add a competative edge.
They're launching SAM's Waioeka Hook Up, which will focus on Dads and other significant adult male figures getting out fishing with their kids.
Eastern Whio Link co-founder Sam Gibson talks to Jesse about their competition.
Photo: 123RF
