The race is on in the motoring world to corner the rural market with practical heavy load bearing zero emissions vehicles.
Car maker Toyota has just laid down the challenge to other manufacturers in debuting it's hydrogen-Hilux prototype, a low emission ute with a range of 600 kilometres.
It's just the latest development in the long running battle to equip rural populations with vehicles that are both useful and less carbon emitting than what is currently on offer.
Stuff Motoring Editor Matthew Hansen speaks to Jesse.
Photo: 123RF
