The government has thrown some tourism businesses an economic lifeline and also suggested some of them get out of the game altogether.
A $200 million fund has been announced for struggling operators to tap into, specifically those in what the Tourism Minister is calling the most "vulnerable" regions.
They are Fiordland, South Westland, Queenstown Lakes, Mackenzie and Kaikōura.
The money is earmarked for diversifying certain regions, expert planning advice and promoting tourism activities.
Stuart Nash talks to Lisa Owen.
