A Corrections Department recuritment ad has fallen foul of the Advertising Standards Authority, for perpetuating a negative stereotype of a Māori boy.
The TV commericial showed a young Māori boy talking about his father who has been in prison, and the Corrections officer who helped him, with the boy saying he might become a Corrections officer one day too.
The ASA upheld the complaints about the commercial. Advertising Standards Authority chief executive Hilary Souter talks to Lisa Owen.
