With one of the highest skin cancer rates in the world and melanoma the most common cancer in New Zealand, there's no doubt, Kiwis know it's vital to slip slop slap and wrap.
But to meet the recommended guidelines of nine teaspoons of sunscreen per application, that's a lot of sunblock and many say the price of being sun smart is far too expensive.
Reporter Louise Ternouth and Camera Operator Marika Khabazi went to ask beach goers about their sunscreen habits.
