The shine's gone off the iconic red sheds, with The Warehouse group losing 24 million dollars in the 6 months ended January.
It off loaded its failing Torpedo 7 chain for a buck last month, but not before it cost it the retail group more than 55 million dollars.
Across the Warehouse Group, that includes its stationery stores and Noel Lemming sales were down 5% with its CEO describing the result as "sobering."
It now plans to ditch its underperforming online platform; the Market Dot Com.
The Warehouse Group's Chief Customer and Sales Officer, Jonathan Waecker speaks to Lisa Owen.
