25 Oct 2021

Using social media to keep calm under Covid - and lift morale

From Labour Day, 10:04 am on 25 October 2021

Living in Auckland in Level 3 for so long has been taxing  - and continues to be. 

No wonder some people have been venting their frustrations on social media - even though doing so probably doesn't do much for the mood of their followers. 

But some are playing a more positive game online. 

Among them is social media specialist and adman Vaughn Davis. 

Though Vaughn has something that help him rise above Level 3 lockdown that most people don't  - his own plane. 

On Super Saturday the weekend before last he took to the air to fly a giant 'V for vaccine' over Auckland - and posted the image of his flightpath on social media. 

Colin Peacock asked him about the role social media can play in keeping up morale.   

Vaughn Davis runs Auckland advertising and social media company the Goat Farm

Vaughn Davis runs Auckland advertising and social media company the Goat Farm Photo: Supplied