8 Dec 2019

Undecided and uninterested undermine poll conclusions

From Mediawatch, 9:07 am on 8 December 2019

Political polling will intensify as the next election draws nearer, but when media draw conclusions look out for the crucial cohort who say they don’t know, don't care or won't tell the pollsters what they reckon.

The outcome of a poll question almost four out of ten people wouldn't, couldn't or didn't answer.

The outcome of a poll question almost four out of ten people wouldn't, couldn't or didn't answer. Photo: screenshot / TVNZ1 News