From Jacinda -mania to Vaxinda - Jacinda Ardern has been no stranger to online attention during her term.
Over the past 5 years she's gone from being an international icon of kindness and leadership - to someone targeted by social media abuse.
And it just keeps intensifying - signs saying "Ding dong the witch is gone" were erected within hours of her resignation - a cause for celebration for some.
Another politician who knows just how hard those words can hit is former Green Party MP Sue Bradford.
She spoke to Charlotte Cook
