The Council of Trade Unions has this morning published a US-style attack ad against Christopher Luxon and the National Party on the front page of the New Zealand Herald.
It's prompted complaints from the National Party, saying Labour has ditched being "Kind' for being Nasty'.
Murray Kirkness, NZME's Chief Content Officer - Publishing, declined our request for an interview.
RNZ's Mediawatch presenter, Colin Peacock spoke to Charlotte Cook.
