Wearing fluffy cat ears which spin around translating your brainwaves isn't what a farmer would do on a normal day in the yards.
And growers are more likely to walk between crop rows, not through the middle of an inflatable brain.
But these opportunities at the Fieldays Health Hub help to draw the rural crowd in, encouraging people to take a moment to think about their own health.
Libby Kirkby-McLeod reports.
