While the off-field action has been great for business, the on-field action at the Women's World Cup has been even more electric.
There have already been plenty of upsets, including back-to-back champions the United States being knocked out of the competition.
And there's more to come, with Spain and the Netherlands kicking off the quarter finals in Wellington on Friday.
Former Football Fern Maia Jackman spoke to Ingrid Hipkiss.
