5 Aug 2019

Fine blend: Celebrities and wine

From Nine To Noon, 9:37 am on 5 August 2019
Sarah Jessica Parker discussing the blend of her wine with Invivo co-founders Tim Lightbourne and Rob Cameron.

Sarah Jessica Parker discussing the blend of her wine with Invivo co-founders Tim Lightbourne and Rob Cameron. Photo: Invivo Wines

New Zealand wine company Invivo has joined forces with Sex and the City star Sarah Jessica Parker to produce a new brand under her name.

The actress, who's become a shareholder in the company, helped determine the blend of savingnon blanc made with Marlborough grapes that will hit shelves in September.

It's the second such partnership for the company, after they worked with TV host Graham Norton. Invivo Wines co-founder Tim Lightbourne tells Kathryn how the relationship came about.