A Dunedin-based scientific traceability company is helping global brands like Chanel, Ralph Lauren and Victoria's Secret verify the origin of materials in their supply chains.
Oritain is a forensic traceability business, which uses a combination of data analysis and forensic science to ascertain the true origins of a product or material.
It has recently raised NZ$91 million to expand. Founded in Dunedin by Prof Russell Frew and Dr Helen Darling at the University of Otago in 2009, Oritain now has offices around the world, and former Prime Minister Sir John Key is a director.
And it's not just the textle industry wanting to assure customers of its supply chain, Oritain also has many clients in the food sector, including A2 Milk, Primark and Nescafe. Dr Kate Jones is Oritain senior science advisor.
Dr Kate Jones, Senior Science Advisor for Oritain Photo: supplied
