Marketing
Small and medium businesses' digital spending weak
Small and medium-sized businesses are likely to be hurting their earnings by not spending enough on their online presence and digital advertising. Audio
Landcorp Chair Traci Houpapa
Landcorp has had quite a change in focus in recent years. Environmental issues and marketing end products are now a big focus. The SOE has set up a marketing brand Pamu, which means "to farm" in… Audio
Council questioned over $50k Air NZ spend
A Kerikeri man is asking the Far North District Council to justify a $50,000 grant to Air New Zealand, to help pay for a new safety video.
NZ Fashion Week 2016 - Day Five
What lies behind the facade of Instagram and outfit shots? Fashion blogger Alison Gordan chats about her website Modesto and keeping up appearances while being a country girl at heart. Audio
100% not original
A Queenstown mayoral candidate is using the slogan 100% Pure Passion and he claims the 100% Pure NZ campaign was his idea. Audio
Marketing sportspeople
Peter Cullinane talks about why we're likely to buy things endorsed by sportspeople. Audio
WORLD returns to New Zealand Fashion Week with New York Twang
Well-established and new names sit side-by-side in the line-up at New Zealand Fashion Week 2016, while more of the familiar designers plan to show during the public weekend shows, rather than the… Audio
Ad-land under spotlight for galloping sexism
Former Saatchi and Saatchi executive Kevin Roberts isn't the only New Zealand adman called out by one of the industry's most outspoken women over sexism lately. Audio
Step-up online interaction - marketers
Marketing experts say businesses need to step-up their online interaction with customers as more buying decisions are set to become computerised. Audio
Snapping their way to success
Fashion photographers in New Zealand are competing for limited opportunities in an increasingly congested market. Sonia Sly speaks to emerging photographers Luke Foley-Martin and James O'Neill about… Audio
How to fix the digital economy: Douglas Rushkoff
Media theorist, professor, and graphic novelist Douglas Rushkoff's been in love with the internet since its cyberpunk beginnings. But in his latest book, Throwing Rocks at the Google Bus: How Growth… Audio
Is social media ruining outdoor adventuring?
Devon O'Neill of Outside magazine has been exploring some of the tensions in the outdoor community between old school adventurers, and a new breed of more tech savvy explorer. Audio
Digital kills the radio brand
Radio New Zealand has quietly rebranded itself on-air as 'RNZ', startling some loyal listeners. RNZ says it is a signal that it is not just all about radio any more in the digital age. Mediawatch… Audio
Effective marketing of NZ businesses
Former Saatchi and Saatchi NZ boss, Mike Hutcheson recently completed his Master's thesis on New Zealand creativity and says many local businesses could market their companies more effectively. Mike… Audio
Kiss 40th Anniversary Tour
Ahead of their 40th anniversary tour, KISS's Tommy Thayer speaks to Trevor Reekie about his long-time association with the band. Audio
Are "Big Tobacco" companies marketing cigarettes to teens?
A tobacco giant is trying to use freedom of information laws to obtain data from surveys of Victorian schoolchildren and teenagers revealing their attitudes towards smoking. Todd Harper is the Chief… Audio
New push for ban on alcohol ads, sponsorship
A group of alcohol and public health researchers is pushing for the phase out of alcohol advertising and sponsorship over five years.
Ken Cosgrove - Political Marketing
Associate Professor of Government at Boston's Suffolk University on winning the hearts and minds of voters. Audio
Intro and Guest
Fromm Wines general manager and chairman of The Family of Twelve, William Hoare. Audio
Pester Power
The influence children have on their parents when they are shopping at the supermarket, with Bill Page from Ehrenberg-Bass Institute for Marketing Science at University of South Australia. Audio