Marketing
Brand value
12 Apr 2014
Itamar Simonson is a Professor of Marketing at Stanford University, and in his book Absolute Value he argues that brands are becoming less important in the digital age. Audio
Planners grapple with New Zealand's 100 percent pure branding
7 Apr 2014
There are warnings New Zealand's 100 percent pure brand could become a liability if more isn't done to make sure the slogan matches reality. Audio
Ideas for 29 September 2013
29 Sep 2013
Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a re-think of our brand? Historian Richard Wolfe talks to Jeremy Rose about New Zealand's earliest… Audio
Pavel Castka - Supermarket Green-Wash
14 Oct 2012
Pavel Castka says there are so many product labels making all kinds of eco-friendly claims that it's almost impossible to know which ones to trust - and what does "all natural" mean, anyway? Dr Castka… Audio